An AI-native company · Pre-launch
WKD Toys is a mobile and web app for the cars and motorcycles people actually dream about. A full-screen feed shows only weekend toys: the community decides what belongs, and our recommendation engine decides who judges each vehicle and who sees it next.
Built by one founder and a team of AI agents, and designed to be run by them.
Would you take this out for the weekend?
It’s a toy It’s transport
The problem
Vehicle marketplaces are full of ordinary point-A-to-point-B cars. The vehicles people are emotionally invested in — a classic, a sports car, a modified build, a motorcycle — are buried among commuter cars. There is no place where the weekend toy is the whole point. WKD Toys is that place.
How it works
Every vehicle gets a living profile in its owner’s public garage, with photos, video and updates. Selling is optional: show a price, invite offers, or simply show it off.
Each new vehicle goes to a selected group of enthusiasts with one question: “Would you take this out for the weekend?” Only the toys reach the feed.
A full-screen vertical feed, closer to TikTok than to classifieds, ranked for each person. New posts bring a vehicle back; free profiles stay on show a month at a time, so sold and abandoned vehicles fade out.
The company
WKD Toys is AI-native from the ground up. AI agents write the specifications, code, tests and cloud infrastructure today, and after launch they will run the company’s operations. The company is designed to work without employees.
AI coding agents work in parallel, each in an isolated environment with its own branch, ports and database, and share a project memory. Every change passes automated tests and a traceability gate that ties each acceptance criterion to a passing test before it can merge.
Twenty feature specifications with acceptance criteria and test scenarios, every algorithm and parameter, and a register of every product decision: the source of truth the agents build from.
Support, moderation triage, curation queues, monitoring and releases run as agent workflows, with the founder in the loop for the decisions that need a human.
Technology
Under the feed is a recommendation engine with two jobs most marketplaces never attempt: choosing who should judge each new vehicle, and choosing what each person sees next. The community keeps the final say; the engine makes it fast and fair.
Like a dating app, the engine decides who evaluates what. It balances category fans with outsiders, puts urgent vehicles first and keeps a share of random exploration, so no single group can capture a verdict.
A Bayesian decision model updates after every vote and stops as soon as the verdict is statistically confident. Unclear cases go to curators, so no owner waits indefinitely.
Each voter’s influence is learned from how often they agree with confident outcomes. Speed-voting, answer streaks, brand-new accounts and coordinated devices are discounted automatically.
Watch time, saves, shares, offers and verdicts build a decaying taste profile across category, body style, make, decade, price band and country. Ranking blends it with freshness and quality, with exploration built in.
Every answer to “Would you take this out for the weekend?” is a human label on a real vehicle. Together they form a dataset no marketplace has. Models trained on it will pre-rank and route new vehicles, while the community keeps the final say.
Recognise make, model and era from the first photos, so adding a vehicle takes a minute instead of a form.
Machine translation of owners’ stories between English, Estonian, Finnish and Swedish, so a buyer in Helsinki can read a story from Stockholm.
Business model
Anyone can show a vehicle, get it qualified, appear in the feed, receive offers and sell, for free. Revenue comes from the owners who want more.
Planned at €7.99 a month or €59 a year, on iOS, Android and the web.
Promoted posts for vehicles that have already qualified, and business accounts for dealers. Money amplifies a toy; it never buys a place in the collection.
Buyers and owners agree in a private offer conversation and complete the deal directly. WKD Toys never handles the money for a vehicle.
Go to market
Supply comes first: the first owners come from the founder’s network in Estonia and the Nordics, and curators back up the community during the cold start, so every owner gets a verdict within days.
Product specified end to end: 20 feature specifications, every algorithm and parameter, every decision.
Engineering foundations: backend, CI and Google Cloud infrastructure in Finland.
Accounts and garages, vehicles and media, community qualification, feed and discovery, offers, the Club, trust and safety.
Private beta with seeded owners. Public launch once the median time to a verdict is under 24 hours and the feed holds at least 200 fresh qualified posts.
We’d love to hear from investors and partners who care about cars, motorcycles and AI-native companies.
hello@wkd.toys